Legal
Privacy Policy
Last updated: June 2026
Who We Are
Adorned Couture is an Irish fashion brand selling luxury occasion wear online at adornedcouture.com. For the purposes of GDPR, we are the data controller for personal data collected through this website. You can contact us at info@adornedcouture.com.
What Data We Collect
- Contact information — name, email address, phone number
- Delivery information — shipping address
- Order information — items purchased, size, colour, measurements, order history
- Account information — email and password (hashed) if you create an account
- Payment information — we do not store card details; payments are processed securely by Stripe
- Analytics data — pages visited, time on site, device type (only with your consent)
- Communications — any messages you send us via email or the contact form
Why We Collect It
To fulfil your order
We use your name, contact details, shipping address, and order information to process and deliver your purchase, and to send you order confirmations and updates.
To manage your account
If you create an account, we store your email and a hashed password to allow you to sign in and view your order history.
To improve our website
With your consent, we use Google Analytics and Hotjar to understand how visitors use our site. You can withdraw consent at any time via the cookie settings.
To respond to enquiries
If you contact us, we use your details to respond to your message.
Legal Basis for Processing
- Contract — processing your order and delivering your purchase
- Legitimate interests — responding to enquiries, fraud prevention
- Consent — analytics and tracking cookies (Google Analytics, Hotjar)
- Legal obligation — retaining transaction records as required by law
Who We Share Your Data With
We do not sell your data. We share it only with trusted third-party services necessary to operate the business:
- Stripe — payment processing (stripe.com)
- Resend — transactional email delivery (resend.com)
- Neon — secure cloud database hosting (neon.tech)
- Cloudinary — product image hosting (cloudinary.com)
- Google Analytics — website analytics, with consent (google.com)
- Hotjar — session recording and heatmaps, with consent (hotjar.com)
- Sentry — error monitoring (sentry.io)
- Vercel — website hosting and infrastructure (vercel.com)
Each of these providers has their own privacy policy and is responsible for their own data handling practices.
How Long We Keep Your Data
- Order records — 7 years (required for tax and legal purposes under Irish law)
- Account data — for as long as your account is active; deleted within 30 days of an account deletion request
- Contact enquiries — 2 years
- Analytics data — as per Google Analytics and Hotjar retention settings (typically 14 months)
Cookies
We use the following types of cookies:
- Essential cookies — required for the site to function (authentication session, cart). No consent needed.
- Analytics cookies — Google Analytics and Hotjar. Only set with your consent.
You can manage your cookie preferences at any time using the cookie settings link in the footer.
Your Rights Under GDPR
As an EU/EEA resident you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data (subject to legal retention obligations)
- Restriction — ask us to limit how we use your data
- Portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interests
- Withdraw consent — for any processing based on consent (e.g. analytics)
To exercise any of these rights, email us at info@adornedcouture.com. We will respond within 30 days. You also have the right to lodge a complaint with the Data Protection Commission (Ireland).
Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact us at info@adornedcouture.com.